SafeGraph, a startup using AI to create and maintain mobility datasets, today announced that it raised $45 million in funding led by Sapphire Ventures. With the investment, SafeGraph plans to capitalize on the expanding international market of data buyers and offer new ways for companies to buy data through its network. Location data is fast-becoming a hot commodity. In May 2019, 94% of mobile marketers in the U.S. surveyed by Statista said they were already using location data for advertising purposes, while 94% indicated that they were planning to do so in the future. While more users worldwide are refusing to share location data with apps, marketers say the data is incredibly valuable for targeting purposes and personalizing customer experiences.